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Welcome to the most user friendly, online Water Filter Store on the internet! We offer FREE Shipping across Canada. I’m Gary the Water Guy and I own The Water Filter eStore and The Water Store which are both based in Midland, Ontario, Canada, owned and operated by myself and my team of water treatment professionals. The Water Filter eStore is the sister store to The Water Store Midland, which I’ve owned since 2003. This estore was created to satisfy the many requests by people like you who've viewed my Gary the Water Guys’ youtube videos on water treatment and wanted to know how to get the products discussed. We help folks who are looking for great quality, name brand, water filtration systems, accessories and replacement parts. We pride ourselves on providing great "how to" information for "do it yourselfers" primarily through videos, blog posts, manuals and other great content. We are serviced by several warehouses across Canada to get the right product to you as soon as possible. We have the most popular items listed here but our warehouses have thousands of more products available so if you're looking for an item that we don't currently have in our catalogue, please email us at info@TheWaterFilterEstore.com and we'll get it for you! We offer FREE* water testing for our equipment customers to make sure you are investing in the right equipment and that it is setup correctly. Our product pages feature videos, brochures and manuals to help you get the information you need to get the job done.

Privacy Policy

Last Updated: March 8 2026

Water eStore (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share your information when you visit or make a purchase from our website.

By using our website, you agree to the practices described in this Privacy Policy.

1. Personal Information We Collect

When you visit our website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and cookies installed on your device.

We may also collect information about:

  • Pages you view
  • Products you view
  • Websites or search terms that referred you to our site
  • How you interact with the website

We refer to this automatically collected information as Device Information.

Information You Provide

When you interact with our website, we may collect information that you provide directly to us, including:

  • Name
  • Billing address
  • Shipping address
  • Email address
  • Phone number
  • Payment information
  • Water test results
  • Consultation form responses
  • Customer support inquiries

We refer to this as Order Information or Customer Information.

2. How We Use Your Information

We use the information we collect to:

  • Process and fulfill orders
  • Provide customer service
  • Communicate with you about orders or inquiries
  • Provide water system recommendations based on information you provide
  • Improve our products and services
  • Screen orders for potential fraud or risk
  • Send marketing communications when you have opted in

We may also use your information to analyze trends and improve the performance and functionality of our website.

3. Marketing Communications

If you choose to subscribe to our email or SMS communications, we may send you messages about:

  • New products
  • Promotions
  • Educational content
  • Water treatment solutions
  • Updates related to your purchase

You can unsubscribe from marketing emails at any time using the unsubscribe link in the email.

4. Sharing Your Information

We share your personal information with trusted third-party services that help us operate our business.

These may include services for:

  • Website hosting and e-commerce (e.g., Shopify)
  • Payment processing
  • Shipping and fulfillment
  • Email and SMS marketing platforms
  • Analytics and website performance tools
  • Customer support systems
  • Water testing laboratories

These third parties only receive the information necessary to perform their services and are required to protect your data.

We may also share information if required to comply with applicable laws or legal requests.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve your browsing experience and analyze website performance.

Cookies help us:

  • Remember your preferences
  • Understand how visitors use our site
  • Provide relevant advertisements
  • Improve website functionality

You can control cookie preferences through your browser settings.

6. Analytics and Advertising

We may use analytics and advertising tools to understand how visitors interact with our website.

These tools may collect information such as:

  • IP address
  • Device type
  • Browser type
  • Pages visited
  • Time spent on pages

This data helps us improve our website and marketing efforts.

You may opt out of certain advertising tracking through your browser settings or third-party tools.

7. Data Retention

We retain your personal information for as long as necessary to:

  • Provide services
  • Fulfill orders
  • Maintain business records
  • Comply with legal obligations

If you request deletion of your personal data, we will remove it unless we are required to retain it for legal or operational purposes.

8. Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of certain marketing communications

To exercise these rights, please contact us using the contact information below.

9. Data Security

We take reasonable measures to protect your personal information from unauthorized access, misuse, or disclosure.

However, no method of transmission over the internet or electronic storage is completely secure.

10. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements.

The updated policy will be posted on this page with the revised date.

12. Contact Information

If you have questions about this Privacy Policy or how your data is handled, please contact us:

Water eStore
info@waterestore.com