HUM Water Filtration
When you’re investing in water treatment for your family there are so many products out there, where do you start? Who do you believe? How can you be sure you get what you need? Surely there must be a short cut to get to what you need! There is and it’s HUM Water Filtration! Think of HUM like the story of Goldilocks and the three bears. HUM Water Filtration products offer that “just right” mix of great quality, ease of installation & use, product support and service. Make no mistake about it, these are definitely not the most expensive water filtration products, they offer no bells, no whistles just great performance day after day, year after year. HUM water filtration products will give your family the biggest and best “bang for the buck”. HUM is our own private label brand. Although we’ve access to over 20,000 water filtration products there are only a select group that are good enough to be chosen by me, Gary the Water Guy to join our HUM brand because these products give great performance, last a long time and are available at a very reasonable cost to purchase and operate. Whenever our customers identify the need for water filtration, we look for the best solution and product to fill that need. Because we’ve had a retail water filtration store since 2003 we’re in consumers’ homes every day testing water, installing and servicing their water filtration needs so we soon know what works and what doesn’t, which brands provide the quality products and customer support our customers love and which ones don’t. We vet our suppliers and personally test all HUM Water Filtration products, installing them in our homes and monitoring their performance daily. The manufacturer must have a proven track record of not only building a high performance product but also providing amazing after sales support and service. HUM Water Filtration products are easy to install & service, in most cases use widely available non proprietary consumables and when possible, are Made in North America. We offer YouTube videos that support HUM Water Filtration products explaining how they work, how to install and service. We do offer other high end and perceived higher quality water filtration brands that come with a high price tag, but are not good enough to become HUM Water Filtration products because often they are difficult to use, extremely expensive to purchase & operate. We find those flashy “bells and whistles” that come with the premium brands always break down first. And the cheap stuff, well some families look for the lowest price point but then find those products are very difficult to use, often break down and after a year or two those proprietary replacement filters or UV lamps are nowhere to be found. HUM Water Filtration products are “just right” and are what I’ve installed in my home. We offer a 100% money back guarantee if you’re not satisfied with your investment in HUM water filtration products for your family.
Privacy Policy
Last Updated: March 8 2026
Water eStore (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share your information when you visit or make a purchase from our website.
By using our website, you agree to the practices described in this Privacy Policy.
1. Personal Information We Collect
When you visit our website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and cookies installed on your device.
We may also collect information about:
- Pages you view
- Products you view
- Websites or search terms that referred you to our site
- How you interact with the website
We refer to this automatically collected information as Device Information.
Information You Provide
When you interact with our website, we may collect information that you provide directly to us, including:
- Name
- Billing address
- Shipping address
- Email address
- Phone number
- Payment information
- Water test results
- Consultation form responses
- Customer support inquiries
We refer to this as Order Information or Customer Information.
2. How We Use Your Information
We use the information we collect to:
- Process and fulfill orders
- Provide customer service
- Communicate with you about orders or inquiries
- Provide water system recommendations based on information you provide
- Improve our products and services
- Screen orders for potential fraud or risk
- Send marketing communications when you have opted in
We may also use your information to analyze trends and improve the performance and functionality of our website.
3. Marketing Communications
If you choose to subscribe to our email or SMS communications, we may send you messages about:
- New products
- Promotions
- Educational content
- Water treatment solutions
- Updates related to your purchase
You can unsubscribe from marketing emails at any time using the unsubscribe link in the email.
4. Sharing Your Information
We share your personal information with trusted third-party services that help us operate our business.
These may include services for:
- Website hosting and e-commerce (e.g., Shopify)
- Payment processing
- Shipping and fulfillment
- Email and SMS marketing platforms
- Analytics and website performance tools
- Customer support systems
- Water testing laboratories
These third parties only receive the information necessary to perform their services and are required to protect your data.
We may also share information if required to comply with applicable laws or legal requests.
5. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to improve your browsing experience and analyze website performance.
Cookies help us:
- Remember your preferences
- Understand how visitors use our site
- Provide relevant advertisements
- Improve website functionality
You can control cookie preferences through your browser settings.
6. Analytics and Advertising
We may use analytics and advertising tools to understand how visitors interact with our website.
These tools may collect information such as:
- IP address
- Device type
- Browser type
- Pages visited
- Time spent on pages
This data helps us improve our website and marketing efforts.
You may opt out of certain advertising tracking through your browser settings or third-party tools.
7. Data Retention
We retain your personal information for as long as necessary to:
- Provide services
- Fulfill orders
- Maintain business records
- Comply with legal obligations
If you request deletion of your personal data, we will remove it unless we are required to retain it for legal or operational purposes.
8. Your Rights
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Opt out of certain marketing communications
To exercise these rights, please contact us using the contact information below.
9. Data Security
We take reasonable measures to protect your personal information from unauthorized access, misuse, or disclosure.
However, no method of transmission over the internet or electronic storage is completely secure.
10. Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements.
The updated policy will be posted on this page with the revised date.
12. Contact Information
If you have questions about this Privacy Policy or how your data is handled, please contact us:
Water eStore
info@waterestore.com